Lip Power lipstick achieves comfort and long-lasting results. Formulated with a unique combination of oils and highly concentrated pigments, this light, long wear lipstick brings vivid colour in its truest form that stays comfortable all day long. With its colour intensity and coverage that stays on for up to 8 hours: once applied, there is no need to give your lip colour another thought throughout the day. Reveal your inner power with the sense of confidence. Lip Power long wear lipstick offers a rich palette that encompasses the signature tones of Giorgio Armani. classic red and pink lipstick shades ranging from gently flushed hues to cool, bold tones. The intense brown shades, hushed beiges, upbeat corals and potent plum shades complete the collection. Every lip colour shade represents a drop of power for the ultimate self-expression. Renowned for empowering through beauty and cultivating inner confidence, Giorgio Armani celebrates a charismatic, sensual femininity. Make-up, just like clothing or an accessory, creates a distinctive allure. High performance, intense true colour, comfort, and long wear, Lip Power captures it all to reveal the best of oneself, rather than to transform. VIVID COLOUR - 98% agree Lip Power gives an intense, bright colour to my lips. - 90% agree Lip Power gives a highly-pigmented colour to my lips. COMFORT - 95% agree Lip Power feels soft on lips. - 83% agree Lips feel comfortable all-day-long. LONGWEAR - 89% agree Lip Power gives a vivid, luminous colour to my lips durably *Consumer perception test, 101 women.